Jeffrey Smith, Senior Vice President, Sales & Marketing with Alliance Authentic dropped by the channel to talk about his company's new encapsulated records, the story behind the project, the target audience, and what's next.
Learn more -- https://marketplace.allianceauthentic.com
[00:00] Intro
[00:34] Guest Introduction: Jeffrey Smith (Alliance Authentic)
[01:15] The Launch of Alliance Authentic & The Collector Market
[02:23] Comparing Vinyl Encapsulation to Comics and Sports Cards
[03:28] What is the Alliance Authentic Series?
[04:01] Preservation as a Piece of History: The Nirvana Example
[05:22] NFC Chips
[06:58] How to Register and Claim Ownership of a Record
[07:28] The Peer-to-Peer Marketplace and Chain of Ownership
[08:16] Potential for Exclusive Artist Content and Artifacts
[10:29] "Make an Offer" and the Value of Numbered Copies
[12:00] Comparisons to Sneaker Culture
[14:45] Identifying the Target Audience: The Gen Z Vinyl Report
[16:13] Different Collecting Habits: Play vs. Preserve
[18:45] Addressing Criticism and Online Backlash
[21:16] Future Possibilities
[23:56] How Records are Selected for Encapsulation
[26:11] Final Thoughts
#vinyl #records #channel33rpm
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All content proudly produced in Canada 🇨🇦. I post videos most Sundays and many Fridays.
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Email: channel33rpm@gmail.com
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Mailbag
Interested in sending an item for the Friday mailbag? Well, thank you! Please use the address below for packages. Note this address is for packages only (it's a package re-direct service). Kindly contact me before sending cards and letters (or anything that is not a package/packet) to avoid any issues. Cheers!
Frank Landry
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RPO GARDEN CITY
WINNIPEG MB R2V 5A2
Canada
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Sponsored content
Channel 33 RPM is dedicated to creating high-quality, engaging content for record collectors and music fans. I love working with companies and brands who share my passion for music and gear. Interested in learning more about sponsorship opportunities? Please drop me an email at channel33rpm@gmail.com. Note: all sponsored content appearing in videos is clearly identified as sponsored content.
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Reviews
Have a product you would like reviewed on Channel 33 RPM? Let's chat! Drop me an email at channel33rpm@gmail.com. Please note I do not accept payment for reviews. Opinions are all genuine.
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Want to be featured in a Vinyl Dens segment?
Please send your submission to channel33rpm@gmail.com. Make sure to include 8 to 10 clear, well-lit and in-focus photos of your space and gear, including long shots and close ups (horizontal photos are always preferred). Include some wide angle shots of your space (.5 setting, or similar, on your phone) which helps provide perspective.
Also include a bit about yourself (name, age, where you live, how long you have been collecting), a bit about your gear, and information about your room (where in your home it is located, how you put it together, special considerations, cool features, etc.).
I will do my best to get as many rooms as possible on future episodes; however, please note I do get more submissions than I have time to show. All types of music rooms welcome. Thanks!
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About Channel33rpm
Your channel for vinyl, gear and more. I try to put the fun back in record collecting.
About me
My goal is to inspire you to grow your music collection, improve your listening experience, discover new music, and support artists (and have fun while doing it).
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MUSIC CREDITS
Pentagram by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Artist: http://audionautix.com/
Rocker Chicks by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Artist: http://audionautix.com/
Rocker by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Artist: http://audionautix.com/
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Videos shot at the Channel 33 RPM World Headquarters near Winnipeg, Manitoba, Canada
263
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Vinyl Record Press Media April 16, 2026 7:00 PM